Large is an independent studio for creative consultancy and design.

It’s a gang, a band, a clique of 121 wildly talented chefs who represent the upcoming beyond the established and the ‘what’s next’ reboot. There are no other chef collective with more Michelin stars, more 50 best or World Restaurant Awards members. But this isn’t what Gelinaz! is about. Gelinaz! purpose is to gather truly visionary talents from the four ends of the globe ready to experiment new culinary languages in the most dramatic and unforeseeable funky mood imaginable.

In 2019, agency Grand Cuisine and world-famous food critic Andrea Petrini took us on a mission to reboot Gelinaz’s communication after a 5-year absence. This gargantuan project involved the production of dozens of video web-teasers, the design of custom Gelinaz ephemera, the throwing of a pirate street-ad campaign, and a lot more.