Large is an independent studio for creative consultancy and design.
Paris Puissance Nous
In 2021, we joined agency Yard in conceiving the identity of newly born Nike Paris antenna. Following the international guidelines of the Nike identity, we developed a typographic identity as well as the launching campaign and its various activations. The evolutive ‘Paris Puissance Nous’ lockup and the overall visual system follow a principle of three power ranges, illustrating speed as well as effort and progression.
Created ahead of the Olympic Games of 2024 that will be held in Paris, the campaign aims to celebrate these values and shed light on Parisian athletes, professionals or amateurs. Together with Nike, we commissioned Claire Arnold for the videos and Louise Desnos for the photographs of the campaign.
Art direction, Branding, Campaign, Motion design, Photography